afoster603
Active Member
- Joined
- Jul 31, 2018
- Messages
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Dos Equis replacing The Most Interesting Man in the World is one of the most head-scratching marketing decisions I've ever seen. Those commercials were genuinely funny, I didn't get the impression that the campaign had run its course at all (i.e., I didn't hear anybody complain that it was getting old), and people did a lot of research showing how that campaign had really helped Dos Equis build their brand in the United States (really caught up to Corona) at a time when people were moving away from mass-produced beer by big breweries. People made countless internet memes based off of that commercial and Millennials (important demo) loved it. It was a wildly successful campaign. They replaced him with a younger guy, and now the whole campaign is over.whatever happened to the dos equis commercials, since they were a big fail last year ?
They are the main actresses from The Unbreakable Kimmy Schmidt which actually was a really funny show the first two seasons.Not only that they added two female clowns. Its getting to the point where I don't even want to go to sonic. The commercials make me sick.
Dos Equis replacing The Most Interesting Man in the World is one of the most head-scratching marketing decisions I've ever seen. Those commercials were genuinely funny, I didn't get the impression that the campaign had run its course at all (i.e., I didn't hear anybody complain that it was getting old), and people did a lot of research showing how that campaign had really helped Dos Equis build their brand in the United States (really caught up to Corona) at a time when people were moving away from mass-produced beer by big breweries. People made countless internet memes based off of that commercial and Millennials (important demo) loved it. It was a wildly successful campaign. They replaced him with a younger guy, and now the whole campaign is over.
