There are so many levels to this, it's kinda amazing.
It's kinda like a pyramid-shaped fish tank, where the fish live in different strata and can't easily move higher or lower.
At the bottom of the pyramid, the biggest group is us. We're just swimming around, scrutinizing all the bits that filter all the way to the bottom. Those bits have been through so many layers already that they're hardly recognizable as information.
One level above us are the dimestore bloggers and local radio/TV personalities, who have very little more access than us...but there are fewer of them and they all have some kind of loudspeaker. We pay attention to them because, well, they're one step closer to the info than us. That doesn't mean they're anywhere near close.
Above those fellas are the folks who actually start having some kind of insider access. Not strong access, maybe just one or two "sources" they can absolutely trust (whether a family member, or a paid informant, or anything in between), but at least they're getting something that can be taken to the bank. It could absolutely be wrong, but only because of all the layers still above them.
Next up are the lowest-tier of actual players. These are folks who work somewhere in the Athletic offices at UT, or are low-grade boosters (high enough to get in on some of the meetings, but not the big ones), or the like.
Above them are the Big Fish. The billionaire boosters who are engaged, the inner circle of the AD's 4th floor, the university lawyers helping work the deal. And these folks really believe they know exactly what's going on. But even they can be surprised, because...
...at the end of the day it comes down to John Currie and Jon Gruden (or another coach). Anything can change at any moment, a 'no' can turn into a 'yes,' and everyone in all those lower tiers of the pyramid can be utterly shocked. Even those just one level down.
So don't let the highs get you too high, or the lows get you too low, what we're seeing way down here at the bottom is just a reflection of a glint of a flash of an interrupted look at the real light.
Go Vols!