How is "It starts with me" not?
it's coach speak. it sounds like a script, something he was trained to say.
i listened to Jones theo ther day when he went on his positivity rant with Hubbs.
he was off script, and it was genuine, and i thought it was good moment for him. personally, i'd like to see more of that from CBJ.
i prefer the same when dealing with accountability. the FL game in particular, it was 11 in a row for crying out loud. have some awareness about your audience. i don't want to hear "we're all responsible"...he can stop talking past that.
i want to hear some contrition, or accountability "we were right there, and i let this team down, let the fans down. we didn't get it done tonight, and we had the opportunity. we got the most out of the kids, and me and staff just didn't get it done"
anything is better than the robotic "we're all responsible, but it starts with me, BECAUSE i'm the head coach", if anything i could make the argument he's deflecting responsibility with that statement.