We have become too familiar with the term Tebowing, but did you know it represents a registered trademark? Thats right, Tim Tebow owns the trademark, Tebowing. In fact, he owns one trademark registration and twelve pending applications for variations of Tebow. Prior to his registration, others have wrongfully attempted to cash in on his name. In addition to Tebows thirteen, the United States Patent and Trademark Office (USPTO) shows twenty-one applications using a variation of the name Tebow. The applied for marks range from Its Tebow Time to What Would Tebow Do. Needless to say, all the trademarks filed without Tebows consent received a rejection on a Section 2(a) basis for a false connection with a living individual.
As the NFL draft approaches, the young draft hopefuls need to start thinking about protecting their brand. A lot of athletes already understand the importance of trademark protection. Tiger Woods currently stands at eighteen trademark registrations that make use of his image or name. Jimmie Johnson owns two registered trademarks and one pending application. Nike owns the Jeter logo, named after Derek Jeter. David Beckham currently enjoys six registered trademarks and one pending application. Victor Cruz owns eight pending trademark applications, none of which include his end zone salsa dance. However, he does have a few trademarks pending for his Young Whales brand. Lebron James owns four registered trademarks and three pending marks. Surprisingly, Lebron James does not own King James Active wear, the registration, filed in 2009, belongs to a South Carolina resident. Athletes understand that their image sells. As a result, some seek to protect that image through registrations with the USPTO.