This is a fascinating glimpse and I appreciate hearing it. A lot of people will joke about the reasons, but factual analysis is awesome. Thanks for that insight.
I have some family and friends who each held season tickets, some of whom cancelled or didn't re-up this year. None due to illness or death, thank goodness, but all in that other 30% for other reasons; quality of play, concern about direction, other interests, etc. One had said that the ticket donation prices had kept going up each year and they didn't see why the prices had gone up in the face of the program struggling. Do you know if the ticket prices have indeed gone up several times over the past decade for the Lady Vols basketball games, and if so -- is there any concern about that impacting the attendance through increased prices? Or, rather, a better question, is there any point of declining attendance where they'd revisit their pricing strategy?
I suppose I had always thought there was some amount of strategy behind prices that would keep the attendance solid and encourage folks to attend ... but based off just what you've said, I would be inclined to think maybe they just are resigned to losing attendance numbers and don't see a way or a need to make changes to bring in new people? Or is it just an existing product and they're riding it out as is?