Guy who was the head writer for WWE in the latel 90's (Attitude Era). Went on to be head writer for WCW afterwards, and helped put it out of business. And is now one of the head writers for TNA (making it worse).
While he did a lot of stupid stuff with WWE, I'll give him credit for doing a lot of good stuff too. WWE had some good plot twists, swerves, and surprises at that time. He also did a good job of helping to make the midcard talent interesting by giving them extensive storylines (even if some were bad). Like Bischoff tho, I think he was just a flash in the pan.
I'll say this. Some of his stuff that I thought was stupid back then, I find funny now. I got the "OMG" DVD set, and while I thought Big Bossman ruining the funeral of the Big Show's father was retarded back then, I watch it now and can't help but laugh. The poem was funny too.