I came up with the best/worst idea .
So let's say Bray beats Taker in a career threatening match at WM. With the streak dead, we need something to replace that as an annual match at WM. We can't have a new streak with Bray. He's lost at WM and would be corny. With WWE having a lot of part timers and older guys, what if that was a new gimmick at WM? Bray faces guys with their careers on the line?
Let's say Taker this year. Maybe Sting next year. Kane after that. Maybe Jericho one year. Big Show one year. The Rock, Lesnar, HHH, Batista, etc.
Bray comes out and picks on a new guy. Cuts promos on their "faults" and then challenge them. Maybe he can get a couple new family members and cheat to get some heel heat.
I have no clue if this would work but how awesome would it be 8-10 years when someone finally wins for that payoff?