They would have to play the face/face thing perfectly. I don't trust creative to do that. The fans, myself included, just love the "I've got some bad news" thing too much. He was supposed to be a heel with the gimmick and the fans ate it up too much. I still think regardless of how they would try to turn BNB heel, it wouldn't work. A la The Rock and Stone Cold.
Roman is impressing me actually. I also wonder if this deal with Show is trying to get him a post ring career. Clearly he's going to interfere at some point, but he's better on the mic than I expected.