This conversation is all about communication. Specifically, how are the coaching staff communicating their recruiting intentions to Spyre, without themselves becoming involved in NIL?
Do the coaches sit down with Spyre once a month or so to run down, position group by position group, the lads nationwide they're in conversations with, including how hard they're pursuing each?
Until recently, that would be illegal in Tennessee. Not just against NCAA rules. Illegal. A violation of state law.*
But a couple of months ago, Tennessee amended that law. The new state law allows NIL collectives, like Spyre, to "talk directly with university officials, current and prospective student athletes."** It is now fine for the coaching staff to have meetings like the ones described above.
And what about NCAA restrictions? Well, just about the only prohibition left in the NCAA arsenal is this: no university, including the university's boosters (and that, by the NCAA's definition, includes Spyre), can use money to recruit players to their school.
Since the NIL deals Spyre is cutting do not require players to sign on with any particular university, that's not an issue for us.
And that should completely answer the OP's question. It is the coaches who remain 100% in charge of picking which recruits to go after, which to add to the roster. Spyre is cutting NIL deals informed by the coaching staff's direction, but operating independently of them. This leaves the coaching staff free from any involvement in NIL contracts.
* The first NIL law passed by the state of Tennessee, in May 2021, included the limitation that employees of the university, including coaching staff, "
may not be involved in the development, operation, or promotion of a current or prospective intercollegiate athlete’s name, image, or likeness, including actions that compensate or cause compensation to be provided to athletes." [emphasis added]
<< source:
Tennessee NIL Law for NCAA - Spry >>
** Updated law source:
Tennessee lawmakers change NIL law; make universities more competitive.