Some Vol Fans are easy targets - the have shown that they will turn on a coach, on a player, on anyone involved with the university at the first sign of adversity.
Makes the fan base an easy target because they know if they report certain things they are going to get a reaction - getting a reaction implies they have followers - having followers implies they can ask for more money from their sponsors - getting more money from their sponsors implies they make money.
It's a game folks and unfortunately a lot of Tennessee fans play right into the game. They use Tennessee.
Stop paying attention and reacting to what they say and they stop and move on to some other fan base that will react.