why do some teams where Nike swoosh vs some teams where Nike Air Jordan?

#1
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Otis07

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#1
just curious.......If Tennessee wanted to wear uniforms with the Jordan trademark, Could they? Or are they limited to the swoosh only.......
 
#3
#3
Otis07 said:
just curious.......If Tennessee wanted to wear uniforms with the Jordan trademark, Could they? Or are they limited to the swoosh only.......
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The jumpman logo and the Jordan brand is a subsidiary company of Nike (the parent company). So while Nike owns them, the Jordan brand still has their own deals/contracts in place with different organizations that are separate from Nike contracts.

In short, while Nike owns the Jordan brand, they are not interchangeable. That's why we have a swoosh and Michigan has the jumpman logo. If Michigan wanted to wear a swoosh they would have to get out of their current Jordan contracts and vice versa for us.
 
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#4
#4
I also believe the Jumpman logo is very exclusive. North Carolina, Michigan, and that may be it. Michigan is the first to use it with football.
 
#5
#5
Otis07 said:
just curious.......If Tennessee wanted to wear uniforms with the Jordan trademark, Could they? Or are they limited to the swoosh only.......
Click to expand...

Wearing Jordan logo is a Jim Harblow thing. Jordan is thought to have the heart of a champion.
 
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#9
#9
I think it's strange that the Michigan football team wears the logo of a basketball player on their unis. It just doesn't look right to me.
 
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