I absolutely agree with your main point, and was pondering that the other day. You can get to an 8 or 9 win average by always winning 8 or 9, never more, never less. I don't think I've ever seen it, but it could theoretically happen.
Is Butch the exception to the rule? We will have to wait and see. He's had two double-digit win seasons in his career (CMU, '09, 11-2 record ... Cincy, '11, 10-3), with three conference championships to his credit. Of course, none of that was at a Power 5 program. So we're still waiting to see if he can reach that level with the Vols.
I'm hopeful. I'm sure you are, too.
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As for all those people, did any of them say they prefer not competing for championships, or that they believed we shouldn't?