Maybe if you live in Tennessee, it would be difficult to understand just how irrelevant this football program had become nationally. There was no mention of UT Football on ESPN or CNNSI or anything except for the final score or a police blogger.
Does Lane running his mouth make this team better? Obviously not.
Does it get us more national attention? Yes
And more importantly in my opinion, he has pretty much tied his future and reputation to the Vols success, and I am very happy about that.
So to answer the OP's question, ND is relevant and they suck every year. Because we have been losing, we were on the path to becoming a team like Nebraska, Colorado, or even Washington (national title contenders in the early - mid nineties) We will never be relevant like ND where people talk about us win or lose. All Kiffin has done is put UT football in the media spotlight, and if he wins it will be a huge story, if he losses, who cares because a loss is a loss.