Ha ha, I love my Tennessee Vol brothers and sisters. All good stuff this morning.
The "Fly" route for the "Flying" J's
and then the hitch/button hook/curl route pattern they run to make the shape of their initials/ letter "J" for the "J's."
Pilot Flying J could have a commercial of the "Flying J's" running their routes on a map and instead of catching a football, they stop into a Pilot Flying J and catch a product. Then everyone cheers and the logo comes up with a strong call to action to visit the website for a special promo coupon or to stop in the store.
(The "Fly" route is also called a "Go" route so the ad can make mention of Pilot Flying J helps you win on the "Go" -- You know "go" as in travel, etc.)
So you incorporate the use of athletes into the branding and it's a win/win/win for the customers and the company and the players who get exposure.
Since they are still currently students, it can be an "internship" type project where they get college credit and experience to avoid any red tape with the NCAA.
Pilot Flying J can then put it into their portfolio as a way they help college students get experience.
The possibilities are limitless.
(But don't get me involved unless you want it to prosper. See, the way I see it, if without a vision people perish, then
with vision a people prosper.)
Go Vols!