This is all very rational and true. Also I am pro Tyndall as a second choice to White. However, you must also factor the expected rate of return on any financial investment. Similar to buying a house for the purpose of renting it out. If you are able to leverage some debt to pay more for the house (or coach), with a higher expected long term rate of return, then that's what you do. As an AD you must factor in the increased returns from 1)excitement about the program and 2)actual wins. Tyndall may end up a great choice for that, but there were others that probably could have been considered based on their expected return to the AD.
Return on investment is an important part of any decision. So, for the sake of argument, let's look at a few numbers. Let's say that the UTAD is running in a situation where it is revenue neutral (which really isn't far from the truth). If my recollection is correct, numbers I have seen indicate that basketball produces a slight profit on its own.
So you hire a guy like Tyndall at 1.1 million (see edit below), which is in rough figures about what Zo was making before the raise he declined by going to Cal.
Let's say the alternative hire costs 3.1 million, or a difference of two million. What sort of return must he have to just pay for himself?
Well, let's say that fans are incredibly motivated and instead of averaging 17k a home game(*1), TBA is sold out (22k)(*2). That means that 5k more fans come to every home game, which puts UT roughly at Kentucky's attendance numbers. At about 20 home games, that is 100k extra fans over a season, right?
So, it requires a sold out capacity at an average ticket price for the 5k extra tickets of $22.8 dollars (20$ base price plus 14% City of Knoxville tax) for the each of the 5 thousand extra fans he would bring, over each of the 20 home games in Knoxville, to simply pay for himself.
Now that we have broken even, how do we make a profit on this investment?
Well, if you want 2 million in profit from merchandise (you're already maxed out at TBA unless you want to raise ticket prices substantially), at a roughly 15% cut from licensing that UT nets, that requires the new coach motivates fans to buy an extra 13.34 million dollars worth of merchandise on basketball alone...PER YEAR.
Or, to put it another way...every one of the 440,000 total people who attend sold out UT men's basketball games, would also then have to buy a $30 shirt every game they attend.
This is a very simplified and rough illustration, I admit. But, it begs the question do you know of any coach who could sell out TBA every game, then motivate the fans in attendance to purchase a 30$ new shirt, each, for every game they attend? Or, to simply sell 440,000 fans on the street one 30$ basketball shirt each, every year?
Then, is that coach GUARANTEED to recruit well and win, thus being able to prove that this model is sustainable long enough to return the investment, as you suggest? What about the buy-out that a supposed "top tier" coach would require if he doesn't work out and had to be released? If the buy-out was $6 million after the second year, and he was released, this great expensive coach nets -2 million dollars.
(*1) http://fs.ncaa.org/Docs/stats/m_basketball_RB/Reports/attend/2013.pdf
(*2)
Thompson
EDIT: My figures on pay are off a bit, but you get the gist, I hope.
Here is the MOU. http://grfx.cstv.com/photos/schools...to_pdf/2013-14/misc_non_event/MOU_Tyndall.pdf
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