Nice. I like the subliminal side to it. How about we take it a step further, like subliminally getting the kid to consider us by sending him hundreds of photos of random everyday objects. This way each time he encounters one of these objects he will associate it with Tennessee. Then, eventually, he will think about Tennessee so much that he will name his dog Smokey, make a miniature statue of General Neyland for art class, and even paint his front yard like an orange and white checkerboard. . . or something.