It's good differentiation in marketing and personal branding for one thing.
(Good publicity!)
The video makes its rounds, turns a few heads and raises some eyebrows.
It may appear on the surface to just be your everyday video of a punter perfectly executing a 360 degree spin dunk,
but now there's something top of mind to associate with the punter at Tennessee.
So then a potential conversation comes to life when it's time to evaluate punters that gives a little something extra to showcase athleticism to help explain why Trevor Daniel at Tennessee is a level above the rest of the nation's punters.
Thanks to the video of the feat and the exposure from the social media love it's enjoying, it's now possible for more name recognition in a positive light that only took a few seconds to record, submit, share, tweet, and post.
The more times someone sees it, the more impressions of his name, position, team,
athleticism, unique angle and brand are generated.
He becomes a "name" or "big name" in college football as the athletic punter everyone's talking about.
"Oh yeah, the punter who plays for Tennessee. He's the one that did that full spin slam dunk, isn't he?"
"Yes, that's him, Trevor Daniel and if you haven't watched him punt, seen film or looked at his stats,
you'll see he's even more of a slam dunk as a punter!"
Perception creates reality and marketing shapes perception.
Many of us would be surprised to learn of all the accidental celebrities we take for granted as household names
who benefit from a celebrity that may not be so accidental at all -- because it was strategically manufactured.