I believe that it would be safe to say that, as a spectator sport in the United States, college football was, at that time, surpassed only by major league baseball. The bottom line is that college football existed as a truly amateur enterprise for decades and has been deeply entrenched to this day with a code of pseudo-amateurism that should not be jettisoned. If there is any sense of exploitation in terms of the relationship between universities and college football players, lets call a spade a spade and acknowledge the fact that it is a mutually reciprocal relationship.
The problem is that we're turning a blind eye to the money these kids are generating. At the time you are discussing, the coach of the football team did not make more than the President of the University. In fact the coach, didn't make as much as many professors.
Look, the athletic department "invests" 2-4.5 Million depending on the amount of the scholarships to the 85 football players. So even on it's face we can see an inequity. We are paying 6.2 million to 11 men to coach 85 men on the field and in the weight room. That doesn't include another 3.56 million in salaries to the non-revenue sports and I'm not including Mens or Womens basketball, if they don't break even then the figure goes up quite a bit. Dave Hart makes $775,000, combined with rest of his executive staff it totals $1.78 Million dollars, the Administrative staff for those 8 guys make $1.49 Million. That alone comes to 13 Million and some change. That sounds like a lot, but compared to TV rights, and corporate deals with partners like IMG, plus the SEC deals...We're talking about hundreds of millions of dollars and you can't go back.
I remember Dooley said during his first year that the program made 100 million dollars the year before. That's a pretty good return on a 2 - 5 million investment.
The President of UT makes $420,000, less than the current baseball coach, half as much as the AD and he's not even in the same Universe with the head football coach. It's been flipped on it's head due to the money from football. To say "that's all the players get" is hard to hear if you appreciate a degree and know it's value. Still look what everybody else gets and it's hard not to feel like they deserve something more.
If the football coach makes 5 times what the president of the university makes, what does that say about what we value?