Spoken like a true blind sheep. At the end of the day Tennessee football is a product to be consumed and we are the consumers. Don't pretend that it's not. It's not "in your blood." It's a very high profile brand that has built equity by consistently delivery quality product for years. However, even the highest profile brands lose loyalty for producing inferior product. When you do this for a decade or more, even the most hardcore fans of the brand are forced to make a decision. Fans can demish their own value by blindly accepting whatever the decision makers want to give you. They can walk away and find a new brand that meets their needs. Or they can attempt to force the brand to hear their voice, make changes, and continue to meet their needs. So the choice is simple: Leave, stay and try to force change, or stay and beg for table scraps?