Preface: I have no real beef with Pruitt and find him to be a breath of fresh air after the nonsense that has gone on. However, there is some real coach-worhiping silliness in this thread.
"How" vs "why," huh. Stupid semantics. If you met someone IRL that treated you like that, then you would very rightly label them as a jerk or worse.
First of all, "why" is a search for reasons, and is therefore very similar to "how" in many many uses.
Why are the Vols your favorite team? Should my response to that be, "That's a "how" question"? Because I like them better than the others, idiot. Obviously." OR "Because my dad took me to a game when I was 7 and we bonded over Carl Pickens and Rocky Top" etc. Well, the second one would be a "how" answer, but it is the appropriate one unless I am socially incompetent.
If you can't communicate with someone else when they use an imprecise word then you might as well go into a hermit hole.