vol_in_ar
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The UT orange that we know was basically chosen by the hippie generation.
here's a little history for you
i think this preceded hippies
Orange and White
The school colors of orange and white date to April 12, 1889, when Charles Moore, president of UT Knoxville's athletic association, chose the colors for the first field day. His inspiration came from the orange and white daisies that grew profusely on the Hill. Students endorsed the colors in 1892.