There's a fall line in the south, between the Piedmont region (~1K' ASL) and the Savannah region (~<=400' ASL). Macon, GA proclaims itself astraddle of it. The thing is, below the fall line, in the so-called Savannah region, folks make their own pimento cheese spread. Only those in route between places or on vacation would consider store bought pimento cheese. Whereas, the Piedmont folk will buy pimento cheese spread without a thought for making it. Despite their incredulity at the idea of making one's own pimento cheese spread, these foothill folk can get mighty picky about brands of pimento cheese (Really, you ask?). Yep. The Ruth's adherents can attribute their preference to its ubiquitous presence in grocers across the South. In almost every store, offerings include Ruth's and a store or other private label budget brand. Those with a little more disposable income will swear by their favorites and commute to buy them from grocers who keep them in stock - Pawleys Island Specialty Foods Palmetto Cheese Spread (including jalapeno and bacon variants) loyalists will proselytize with the zeal of evangelists at a jamboree. When pressed, Dipratos adherents will confess their Columbia, SC connections.