Yea, I live in north Ga and I didn't have it until I got DirecTV and paid the extra $12 a month for the sports pack. It comes in handy in times like this.
Same thign on SUN. It's a homer Florida channel. (FSU, UF, Miami, etc) and every other commercial is something proclaiming Florida's greatness. Since this is a gator game, it's all about them.