Sources: UT Athletics Mulling New Apparel Deal With Adidas

#301
#301
YankeeVol said:
Hmm. Lagging sales you say….

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Sales struggles aren't really correlated with the college brands/youth sports.

Nike market share eroding in adult shoes/non-sports brand specific apparel. New guys like Hoka, On Cloud, Vuori, etc. taking share.
 
#302
#302
WVU05UT09 said:
Sales struggles aren't really correlated with the college brands/youth sports.

Nike market share eroding in adult shoes/non-sports brand specific apparel. New guys like Hoka, On Cloud, Vuori, etc. taking share.
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So the logo on the jersey doesn't matter?!?!?!
 
#303
#303
Adidas is trash. I think Nike is far superior in terms of jerseys.

But the one dude in here claiming he could be all state in soccer is hilarious. I bet he couldn't make it through the first half of any high school level soccer match.

Back to Adidas is bad... Chasing money isn't always the best idea.
 
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#304
#304
Now I've seen some bad takes and I myself have probably made a few myself, but the soccer thing is hilarious lol.
 
#306
#306
Going from Nike to adidas will undoubtedly hurt recruiting. Nike, for the most part, offers far superior and a better variety of gear. Nike cotton t shirts are awful. They have a variety of nice hats but many of the betters ones are the hot ass wool type material. Other than that everything is unquestionably better.
 
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#307
#307
C-south said:
Going from Nike to adidas will undoubtedly hurt recruiting. Nike, for the most part, offers far superior and a better variety of gear. Nike cotton t shirts are awful. They have a variety of nice hats but many of the betters ones are the hit ass wool type material. Other than that everything is unquestionably better.
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I think back in the day you’d be correct. But I don’t think it matters. Unfortunately it’s about NIL now. How much will I get paid.
 
#308
#308
@LWSVOL , maybe you can answer this. I'm pretty sure you posted that the UTAD does all the design for UT's uniforms and has for the past few years. I assume that, going forward, they will continue to do so. Right? Does that include specifying the materials to be used and the "fit" of the uniforms to the athletes?
 
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#311
#311
IBlvNTmWrk said:
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About the only Tennessee hat I don’t have would be an orange Kangol.

PLEASE give me an excuse!
 
#312
#312
Danl said:
@LWSVOL , maybe you can answer this. I'm pretty sure you posted that the UTAD does all the design for UT's uniforms and has for the past few years. I assume that, going forward, they will continue to do so. Right? Does that include specifying the materials to be used and the "fit" of the uniforms to the athletes?
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UT's graphic designer designs the uniforms, but they are manufactured on Nike's templates with Nike's materials. That would also be the arrangement with Adidas. Adidas would retain the right to design one "special" uniform a year as part of a retail activation. Could be football or men's BB.
 
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#314
#314
DeerPark12 said:
UT's graphic designer designs the uniforms, but they are manufactured on Nike's templates with Nike's materials. That would also be the arrangement with Adidas. Adidas would retain the right to design one "special" uniform a year as part of a retail activation. Could be football or men's BB.
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Do we get to pick which sport ? Or is it basically playing German Roulette with those terrible ass uniforms they put out for Black Excellence last basketball season?
 
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#317
#317
Danl said:
@LWSVOL , maybe you can answer this. I'm pretty sure you posted that the UTAD does all the design for UT's uniforms and has for the past few years. I assume that, going forward, they will continue to do so. Right? Does that include specifying the materials to be used and the "fit" of the uniforms to the athletes?
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When I was around staffs in the past, they had a huge say about everything regarding uniforms and I would guess that to still be the case. I know they will control design just can't say for a fact on the other parts of your question with this staff.
 
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#318
#318
Does anyone know how much profit the AD makes off of apparel sales in the team shops? Other sources?

If we switched to Adidas, and the fans quit buying apparel, or buy less, because of it, how much of an impact could that actually be to the AD?
 
#320
#320
VolCalls said:
Crazy that Louisville has the richest deal with Adidas, and it’s not close. What have they done?
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I think theres three aspects to it:

1)Louisville has been an original OG with Adidas going back to the first contract when Tom Jurich was AD. So there's the long-term relationship aspect.

2) Signage - if you were an islander in the Pacific and suddenly got dropped on the athletic grounds at U of L you'd be excused for thinking its University of Adidas-Louisville and vice versa. They have a ton of Adidas logo advertising plastered all over athletic facilities. Location is probably a factor too. If you haven't been to Louisville, U of L sits in the middle of the city near Churchill, the airport, I-65. Depending on your flight pattern that Adidas logo in the upper deck is visible when flying into SDF.

3) Product Control - my understanding is that so much ugly stuff gets thrown out specifically from Louisville because its basically 100% Adidas controlled on the design side. If you said to me draw a uniform for Alabama, Ohio State, Tennessee I can easily do that. Its consistent. If someone said draw Louisville, I'd probably just make it up with some combination because its not consistent--its a new combo--some new trashy design every week.
 
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#322
#322
In the past I would have never noticed but my 8th grader had her 8th grade graduation at CAK yesterday. It seemed like most of the kids were wearing adidas. the three stripe soccer looking kind. There were also quite of few of those On Cloud shoes. Very few Nike. I know when I was in middle school back in the stone ages Nikes were the cool shoes. I bet 90% of the kids had Nikes. Maybe they are not as cool as they once were?
 
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#323
#323
HooahVol said:
In the past I would have never noticed but my 8th grader had her 8th grade graduation at CAK yesterday. It seemed like most of the kids were wearing adidas. the three stripe soccer looking kind. There were also quite of few of those On Cloud shoes. Very few Nike. I know when I was in middle school back in the stone ages Nikes were the cool shoes. I bet 90% of the kids had Nikes. Maybe they are not as cool as they once were?
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I have a middle schooler and they all wear retro Nike low tops here. A few years ago it was Under Armour.

When I was in high school Adidas was the thing. The 3 stripe pants, adidaprene shoes, tshirts. I had a black trefoil hat I wore for years. In middle school Airwalks and Vans were the cool shoes.

If the kids like it, it's already on the way out and we'll get something else in a few years. Merch sales will be fine.
 
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#324
#324
JCHateSteve said:
I have a middle schooler and they all wear retro Nike low tops here.

When I was in high school Adidas was the thing. The 3 stripe pants, adidaprene shoes, tshirts. I had a black trefoil hat I wore for years. In middle school Airwalks and Vans were the cool shoes.

If the kids like it, it's already on the way out and we'll get something else in a few years.
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We had middle school awards and about the only Nike I saw were dunks or af1 which have been around forever. Mainly panda for dunks and those are a bit over sold. Saw sambas, vans, nb, on, etc. Really a wide range these days where we didn't have so many options
 
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