Sources: UT Athletics Mulling New Apparel Deal With Adidas

#226
#226
Brave Volunteer said:
To those suggesting making the jump to Jordan, look I understand brand recognition but having a basketball logo on football jerseys is about the stupidest **** I've ever seen!
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I think DP said that Jordan isn’t adding any schools at the moment. Neither is Under Armour.
 
#227
#227
RDU VOL#14 said:

Auburn signs 10-year apparel deal with Nike to begin in 2025, ends 18-year partnership with Under Armour

www.cbssports.com

“Auburn's new deal with Nike covers 10 years and is set to make Auburn one of the highest-paid Nike-sponsored programs in the nation, according to 247Sports.”
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Im skeptical. Probably a clever use of the term top brands.

I think its likely a top 15-20 deal for Nike but that can still mean they are substantially behind the top 5 and Bama.
 
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#228
#228
RDU VOL#14 said:
Is there anything that keeps us w/ Nike? I saw where Auburn signing w/ Nike makes them one their highest paid schools . I don’t think Auburn, not currently, is a better overall brand or outselling our merchandise. I’m trying to figure out how that’s good business for them .
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If Nike came back with an offer that was somewhere in the neighborhood of what Adidas was offering, I think they would take it in a heartbeat. There is a strong desire from coaches to stay with Nike, even with Adidas being active in NIL.

That said, Danny White runs an extremely tightlipped operation typically. The number of people around the program that know about this and seem to be familiar with the talking points around a change tells me that it’s all but a done deal that they will move.
 
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#229
#229
I saw somewhere that this deal could help reel in some additional money for the NIL deals? I thought schools weren’t supposed to be involved with NIL at all, but if that’s not true and this could expand NIL revenue and increase the recruiting budget significantly then that could be significant. Lord knows we need all the funds we can get to start taking more from the big boys in recruiting.
 
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#230
#230
cherokeeeVOL said:
I saw somewhere that this deal could help reel in some additional money for the NIL deals? I thought schools weren’t supposed to be involved with NIL at all, but if that’s not true and this could expand NIL revenue and increase the recruiting budget significantly then that could be significant. Lord knows we need all the funds we can get to start taking more from the big boys in recruiting.
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Maybe Adidas would pay into the collective or plans to sponsor players directly? If they plan to make Tennessee their premier school you'd think they would want players doing ads and such.
 
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#231
#231
DeerPark12 said:
If Nike came back with an offer that was somewhere in the neighborhood of what Adidas was offering, I think they would take it in a heartbeat. There is a strong desire from coaches to stay with Nike, even with Adidas being active in NIL.

That said, Danny White runs an extremely tightlipped operation typically. The number of people around the program that know about this and seem to be familiar with the talking points around a change tells me that it’s all but a done deal that they will move.
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Why do the coaches want to stay with Nike?
 
#232
#232
JCHateSteve said:
Maybe Adidas would pay into the collective or plans to sponsor players directly? If they plan to make Tennessee their premier school you'd think they would want players doing ads and such.
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They are sponsoring athletes directly at several of their schools, including a deal that is rumored to be north of $1 million for the quarterback in Nebraska.
 
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#236
#236
DeerPark12 said:
Because their players like it and they are beyond satisfied with the current gear that Tennessee has an extremely skeptical of moving. They all know coaches at Adidas schools and what it will be like.
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What does this part mean?
 
#240
#240


Austin just confirmed Tennessee will continue to design in house and that includes the color mix and shades


So to the ones worrying about the possibility of returning to Adidas

stop-it-get-some-help-just-stop.gif
 
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#241
#241
37620VOL said:
What is Nike paying us? What would Adidas pay us?

It's not a difficult decision. If they are within a million of each other you can stick with Nike. If Adidas would give us over a million more annually, and make us their flagship, then you have to go with Adidas.
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It would be crazy not to especially since we do all our designing in house.
 
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#243
#243
dduncan4163 said:


Austin just confirmed Tennessee will continue to design in house and that includes the color mix and shades


So to the ones worrying about the possibility of returning to Adidas

View attachment 743275
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Adidas fan gear is crap, or at least it was in the last 10 or so years we were with them. Nike at least brought some fresh and clean designs to that side of the house, that worked for the kids and the old guys alike. Their uniforms just look better - more crisp and alive. They don’t have to have anything other than the swoop, whereas Adidas has to do the three lines and the name.

Adidas has become an afterthought in just about everything domestically. Quality has become garbage. Plenty of stories of athletes shunning the brand due to quality alone, not to mention stale offerings in design.

Just my opinion, of course. Whatever makes the program better, but I’m not a fan of it but will get over it (begrudgingly).
 
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#244
#244
cherokeeeVOL said:
I saw somewhere that this deal could help reel in some additional money for the NIL deals? I thought schools weren’t supposed to be involved with NIL at all, but if that’s not true and this could expand NIL revenue and increase the recruiting budget significantly then that could be significant. Lord knows we need all the funds we can get to start taking more from the big boys in recruiting.
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Adidas participates in NIL for players of their partner schools. They have their own fund. That could provide some leverage in some other sports too.
 
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#245
#245
The only thing that could maybe make me come around on Adidas is if this keeps us from shutting down sports outside of the big 4 that don’t generate revenue
 
#249
#249
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