People telling DTV that they will switch if they don't offer the SEC Network means little to nothing to them. That's why they have continued to "negotiate." Evidently, people are starting to get anxious that DTV hasn't signed yet, and are starting to make the switch as the season nears. THIS will get their attention. Sad thing is, it will be too late for people like me, who had been with them for about 12 years, but switched to ensure they got the SEC Network.
All of this is speculation on my part, but it seems like bad business to me.
The thing that sealed the deal for me (outside of the great deal I got from DISH) is the fact that DTV still (3 years later) hasn't signed the PAC12 Network. I know that the SEC Network should be in more demand than the PAC12, but the fact that they still haven't signed on to carry the PAC12 Network, to me at least, is cause for concern that they will drag their feet and milk this thing for every penny they can before they agree to offer it. Also see exhibit B, the Weather Channel.
I don't like playing stupid games, so I just switched and am done with it. Looking forward to a great experience with DISH.
I switched today myself to Dish, now I don't care what Directv does, I got a great deal and the Hopper/Joey system is outstanding. I will have the SEC Network for sure, game over for me.