I don't think CBJ should be viewed as a grand marketeer with the ability to sell ice to Eskimos.
I think the school and the facilities are a great product that can stand on their own merit. Add the buzz and success that Coach and staff have introduced in the past two years and it should be enough to have Tennessee as a possibility for most high school players.
CBJ accentuates the positives, courts the high school coaches and has a certain sincerity that makes families feel like their boy will be treated as more than a commodity. All good things that CBJ masterfully utilizes for recruiting success.
But it ain't like he is selling s4!t as caviar.
while i won't argue that TN has definitely got plenty going for it with stadium, facilities, fan base, tradition etc...that alone doesn't do it. ask derek dooley. heck ask phil fulmer the last 2-3 years he was there.
someone has to lead, define the purpose, set the vision and process of how goals will be achieved....and lastly, get those under him to buy in to it all.
in other words, you need BOTH. butch didn't get top 5 classes at Cincinnati, but he is at UT. and UT wasn't raking in top 5 classes w/out him.
it's the combination of a good leader and a great product that works. can't have just one. need both.
right now, we have both. enjoy, and hopefully we'll see another step of on field progress this year. the trick for Butch and any coach really is how to keep the message and pitch from getting stale. that's what happened with Fulmer, Mack Brown, Lloyd Carr, John Cooper, Bobby Bowden and JoePa.....among others.
but for the time being, what we have is a perfect marriage it seems.
GO VOLS!