You may be right but I see their point. If I'm a recruit and I can be coached by a Heisman runner up, National Championship winning qb with these endorsements as a coach it might get my attention. We'll see how it works out. GBO!See Drew Locke has one of these put together by the UTAD now too.
Not distracting from Heupel or what he has done, but don't these little statement snips kind of seem like a push by the UTAD to say "We get it, he's not a big name, super sexy, huge splash sort of hire you as fans were all expecting, but read these and see if we can't get a little excitement going..."