golfballs
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Is going to happen. Just think this fact should be fully grasped when discussing conference realignment.
I’m not talking NIL. That is just a secondary form of pay. It will certainly have a negative influence on athletic department revenues but it’s not the main issue.
The Supreme Court made it very clear that universities cannot make money on college athletics without “just” compensation for the players.
Colleges rake in well over $11 BILLION in revenues from college athletics. The cost of paying just compensation to athletes is going to be astronomical and schools are not even close to being able to deal with that as things stand now. (Look at USA Today’s database and see how many programs make a profit, let alone anywhere close to affording “just compensation”. The latter of which is 0).
Even w the huge revenue increases that the SEC is poised to gain with the addition of Texas and OU, it will still leave SEC ADs forced to cut costs by tens of millions in order to address. And that’s in the SEC. For many college programs it will be impossible for them to do (and also support non-revenue title IX programs).
The landscape has changed. If you thought colleges treated athletics like a business before, just wait now that they’ve effectively lost their anti-trust protection. It’s hard to imagine because it’s existed this way for so long, but it’s over. Anything that previously seemed unimaginable is not just possible, but likely. Texas, OU and the SEC seem to recognize this. Athletics departments that ignore this will die or be relegated to basically D3 status.
I’m not talking NIL. That is just a secondary form of pay. It will certainly have a negative influence on athletic department revenues but it’s not the main issue.
The Supreme Court made it very clear that universities cannot make money on college athletics without “just” compensation for the players.
Colleges rake in well over $11 BILLION in revenues from college athletics. The cost of paying just compensation to athletes is going to be astronomical and schools are not even close to being able to deal with that as things stand now. (Look at USA Today’s database and see how many programs make a profit, let alone anywhere close to affording “just compensation”. The latter of which is 0).
Even w the huge revenue increases that the SEC is poised to gain with the addition of Texas and OU, it will still leave SEC ADs forced to cut costs by tens of millions in order to address. And that’s in the SEC. For many college programs it will be impossible for them to do (and also support non-revenue title IX programs).
The landscape has changed. If you thought colleges treated athletics like a business before, just wait now that they’ve effectively lost their anti-trust protection. It’s hard to imagine because it’s existed this way for so long, but it’s over. Anything that previously seemed unimaginable is not just possible, but likely. Texas, OU and the SEC seem to recognize this. Athletics departments that ignore this will die or be relegated to basically D3 status.
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