The USC-Nike deal is technically 10 years at $80 million. $70 million is retail allotment, and $5 million is cash. A little more in bonuses with team success. So, yes, it's $500,000 in cash over 10 years.
Our Adidas deal is still a little unclear, but consensus is that $5-6 million in retail per year, $5 million in NIL funds, and roughly $8-10 million in cash. It's a different stratosphere of a deal.
Our Adidas deal is still a little unclear, but consensus is that $5-6 million in retail per year, $5 million in NIL funds, and roughly $8-10 million in cash. It's a different stratosphere of a deal.