To be successful now, you have to not only buy and recruit but retain talent you bought.
Duke was able to buy and try to legally retain Mensah but Miami doesn't care. We need to pay Duke $4M and pay Mensah $4M to play? No problem. Legal issues? We don't care. We got our QB.
If that can happen, and it just did, there's nothing to do but stack more and more money in your outside NIL like a school like Ohio State has obviously done.
Imagine the offers coming at a guy like Ohio State's WR Jeremiah Smith. It has to get ridiculous at some point to say no if TX or LSU or whoever is contacting his agent with huge money deals. Ohio State has to be able to fend that off with money for QBs to hit him, linemen to protect the QB, other targets so he can't be doubled all the time, etc, etc and obviously his own big bag.
It's going to take a lot of money to compete from now on.