I've had this discussion with people who say they pull for SEC teams when they play outside the conference. "We want the SEC to look good", etc... as in, root for Alabama against VA Tech on Saturday.
Even though Alabama is representing our conference, I can't do it. I hate Alabama. I hate every SEC team except Tennessee. Even if Tennessee ends up in the polls mid-season, and we'd get a bigger boost by beating an undefeated Alabama, as opposed to Alabama with a few losses, I can't do it.
I know there are money and exposure factors. If the SEC sucked and everybody always lost, we wouldn't get the TV deals we have - and the better everyone plays, we all benefit financially. But when it comes down to Saturdays on the field, I can't do it. I can't cheer them on. I hate Alabama. I hope Tech kills them.