37620VOL
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You don't have to go back to the 1900s, that's an exaggeration.
A Tennessee football ticket cost, what, about 20-50 dollars in the early 1990s, at least regular folks seats? I think? That's 50-100 dollars in today's money, give or take. I don't want to work it out exactly, but it's around that. I don't remember what the donation costs were back then. Someone can chime in if they know. But I'm definitely willing to bet it wasn't anywhere on the scale of prices now.
And I may be wrong on the pricing particulars, I grant. I don't have a clear recollection of pricing past a certain year. But the trend is still glaring. Are they free to monetize in this way? Sure. But the acceleration of aggressive pricing and pricing out folks to suit their new model of college athletics is still noticeable and worth commenting on.
That $50 cost from 1990 would be almost $125 today.
If you invested that $50 in the S&P500, that $50 would be almost $2,000 today.
Food for thought