T2P_Priceless
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- Feb 5, 2013
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It's simple economics, supply and demand. The more the teams win the more demand which then means you can raise prices because the demand exceeds the supply (seats).What, did anyone really think that 20 million from Adidas would help allay costs? Or the money from Food City? Does anyone harbor any illusions about that anymore?
I'll keep saying it. Danny White is at the forefront of squeezing every last dime from every last revenue source - and fans are, for UT, a revenue source. They'll squeeze the fans just as hard as they can, and until the renewals indicate otherwise, they'll keep right on squeezing. It's just business. White just wants as much as he can drag out of people before they quit going - and then he'll replace those fans with more affluent fans who can continue to absorb the price increases. He's not a native Tennessean, he's not an alumnus, he's not someone who's from here or will stay here when he's done. He isn't going to wring his hands saying "how do we make this easier for our fans?"
It's just the current job on his resume, and the more he wrings out of everyone, the more he'll be celebrated by people who evaluate college sports solely by revenue.
edit: looks like this has already been discussed.

