Price increase coming!!

What, did anyone really think that 20 million from Adidas would help allay costs? Or the money from Food City? Does anyone harbor any illusions about that anymore?

I'll keep saying it. Danny White is at the forefront of squeezing every last dime from every last revenue source - and fans are, for UT, a revenue source. They'll squeeze the fans just as hard as they can, and until the renewals indicate otherwise, they'll keep right on squeezing. It's just business. White just wants as much as he can drag out of people before they quit going - and then he'll replace those fans with more affluent fans who can continue to absorb the price increases. He's not a native Tennessean, he's not an alumnus, he's not someone who's from here or will stay here when he's done. He isn't going to wring his hands saying "how do we make this easier for our fans?"

It's just the current job on his resume, and the more he wrings out of everyone, the more he'll be celebrated by people who evaluate college sports solely by revenue.
It's simple economics, supply and demand. The more the teams win the more demand which then means you can raise prices because the demand exceeds the supply (seats).

edit: looks like this has already been discussed.
 
The assumption is that those on the waiting list can afford the higher ticket prices. Some of those on the waiting list will be in the same position as those that give up their tickets because they are no longer affordable. It will also depend upon which of the current ticket holders do not renew - if it is the cheaper tickets, then yes those can probably be consumed by the waiting list but if it is the more costly tickets - less likely.

He is rolling the dice but at some point, the increase will price many ticket holders and many on the waiting list out of the market. And it isn't just ticket sales - it is parking and everything associated with the game.

Now they can probably still have the place full - just give the students more tickets - but I believe what they pay is much less than what we all pay.

For me, this year may be the last - with me deciding to save money for the playoffs and/or bowl experience instead. I realized last year that if the Vols were to make a deep run in the playoffs, I could not afford every game. If I don't buy season tickets, that is money for a bowl game or two.

So I may decide to roll the dice as well - and be more selective in what games I attend. And the way this is going I will save money that way.
This is how I feel, as well. We have four tickets but will likely drop down to two next year and if we ever need extras, buy them a day or two before the game when prices drop. Unless it’s a huge game at Neyland with major implications, the single game price is most often going to be less than the average per game cost for someone buying season tickets. Heck, you could have gotten into the CFP game at Ohio State last year for $50 a ticket if you were willing to wait it out on the secondary market.
 
I think you’re viewing this to simplistic. No one is saying tickets should never go up, but it’s almost as if you work in the ticket office. No need to explain supply and demand, I can assure you most here get it. The price gouging doesn’t match the results is all I’m saying.

Someone posted avg ticket prices and we fell I believe in the top 4. Seems a bit silly to me. We fell right there with bama who won how many nattys in the last 15 years? When’s the last time we even sniffed a SEC championship and had a true shot at it? I’m sure you’ll come back with “we just made the playoffs”. Let’s be real here. I love Tn as much as anyone here but we were a top 8-12 team. We couldn’t touch the talent of the top few teams, but we are paying the top few team prices.

Tn athletics in general are up right now and white is taking advantage. It’s to be expected. But the ticket hikes sure don’t match the output in some instances. That’s all I’m saying. They’ll fill the stands with or without me. I get it.
It comes down to recruiting and coaching at the end of the day. Are CJH and his staff good? Yes. Are they elite? No.

But we’re being charged for an elite product.
 
  • Like
Reactions: EastTNVol6240
That additional 4% would be more than covered simply by payment of the old price with cash or check instead of plastic.

Too many open palm$ between the people and the product we're purchasing.
 
It comes down to recruiting and coaching at the end of the day. Are CJH and his staff good? Yes. Are they elite? No.

But we’re being charged for an elite product.
The "Neyland experience" is the elite product we're being asked to pay for.

We need to stop posting all these articles about how loud Neyland is compared to other stadiums--we're cutting our own throats at the ticket counter!
 
Disclaimer—The Arkansas game will be my first time at Neyland Stadium.
I get that the stadium is huuuge, but with season tickets only being $375, including a donation, why are some of you spending thousands of dollars on tickets, plus donations? I know it is nice to sit on the 50 in row 15, but I could not ever see myself spending that kind of money to watch ballgames. Are your last names Buffett, Musk, Bezos, etc.?
The cheapest season ticket in Neyland Stadium this year is a seat in the Family Section for $375, plus 13.75% tax, plus a 10% talent fee, plus a $20 handling fee per order. That comes out to nearly $500 per ticket. If someone has four tickets, that’s just under $1,900 they are spending. And those tickets comprise less than 10% of the seating capacity.

That’s reality. Facts are your friends.
 
Yeah it says I’d rather see my favorite football team win than lose and that I’d rather see teams like Alabama and Georgia suck than be good. If that is an indictment on someone as a fan or as a person, I’ll plea guilty to that.

But it’s fine, price out all the people who care too much, and we will see how well we do hosting all those SEC teams when the tickets are taken up by people who complain to ushers that someone in front of them is standing up on 3rd down.
FINE sit back and let’s all see when or IF we ACTUALLY reach that price point and quit replaying YOUR own personal straw man of your preferred state of misery. It continues to be extraordinarily tiresome. With ALL your diverse favorite points list. Your LAST WORD syndrome should be a clue to YOU. Doggedness is not always a virtue. IN FACT….,,,,,
 
What, did anyone really think that 20 million from Adidas would help allay costs? Or the money from Food City? Does anyone harbor any illusions about that anymore?

I'll keep saying it. Danny White is at the forefront of squeezing every last dime from every last revenue source - and fans are, for UT, a revenue source. They'll squeeze the fans just as hard as they can, and until the renewals indicate otherwise, they'll keep right on squeezing. It's just business. White just wants as much as he can drag out of people before they quit going - and then he'll replace those fans with more affluent fans who can continue to absorb the price increases. He's not a native Tennessean, he's not an alumnus, he's not someone who's from here or will stay here when he's done. He isn't going to wring his hands saying "how do we make this easier for our fans?"

It's just the current job on his resume, and the more he wrings out of everyone, the more he'll be celebrated by people who evaluate college sports solely by revenue.
And wins

He will be evaluated by wins mostly. And if those arent important, then what are we doing here.
 
For me, there is:

These prices are high, but that’s the cost of doing business if you want to see the Vols.

And then there’s:

If I pay this, I am a willing stooge/sheep to the corporate greed machine. And this talent fee business when I just watched our biggest talent give us the bird on the way out the door, and another we’re all anticipating to do the same any time now. Uhhh….yeah.

I’ll not be attending a game this year for the first time in I can’t remember.

What this has turned in to is nauseating. I’ll still be cheering, and I still wear the gear, but our family is on hiatus with the wallets.
 
Gas is needed. Attending games is not. And yes, when things are labeled as talent fees, keeping up with the market, etc, etc yes I expect it to be better. Coming off of an embarrassing loss to OSU is just not the place I would expect another price gouge to be announced. Not really a fair comparison. The fair comparison would be saying gas is going up X because we are putting research into this gas and expect it to go further or be better on your engine. Then yes, maybe it’s worth it.
Perspective is important.

I look at at it as coming of a double digit win season and making the playoffs. Obviously not as nrgstive a view as yours, but we all gotta choose to see things in a way that satisfies us. Some are more content in the misery than others.
 
Last edited:
You’re being willfully ignorant. I know you’re not this dumb.

I judge whether I want to go to events based on how much they cost. If Tennessee is going to charge more than I would like to pay, I will watch at home. If we are going to charge more than better programs do, I will disagree with anyone who says “of course you are paying more for a better team.”
You cant close a talent gap doing what those ahead of you are doing. Doing more is required.
 
Do we get a rebate for not much talent fee?
We should cut DW’s salary for every % the tickets go up. Not being able to keep admission stable is a failure on the AD’s part.

That extra money never seems as necessary when we’re all invested.
 
That’s not how math works. It’s a 4% increase on whatever you are currently paying prior to the 10% talent fee. Then you add the talent fee to the new ticket price. Here is an example comparing a 14% increase vs a 4% increase with a 10% fee:

$2000 + 14% =$2,280.00 (straight 14% increase)

$2000 + 4% =$2,080.00
$2080 + 10% =$2,288.00 (final price after fee)

Using $2000 tickets as an example, the final price is a very small difference and close enough but it’s not the exact same.
Yep thanks, I read the 10% talent fee as another YoY increase but I didnt look at the prices. Just 4% increase this year
 
For me, there is:

These prices are high, but that’s the cost of doing business if you want to see the Vols.

And then there’s:

If I pay this, I am a willing stooge/sheep to the corporate greed machine. And this talent fee business when I just watched our biggest talent give us the bird on the way out the door, and another we’re all anticipating to do the same any time now. Uhhh….yeah.

I’ll not be attending a game this year for the first time in I can’t remember.

What this has turned in to is nauseating. I’ll still be cheering, and I still wear the gear, but our family is on hiatus with the wallets.
For me, they charged more and more during the Dooley, Butch, and Pruitt years, too. Before NIL, it was the same story. Fulmer even downsized the seating capacity because we couldn’t sell all of the overpriced tickets.

Now that we’re winning more than we’re losing, I’m looking at the other 10-2 teams: Missouri and Ole Miss, along with 9-3 South Carolina. Are they having to pay this much? If not, then why is our success more similar to theirs than Alabama’s and Georgia’s?

Surely baseball wins shouldn’t increase the price of football seats..
 
  • Like
Reactions: VolCalls
Yep thanks, I read the 10% talent fee as another YoY increase but I didnt look at the prices. Just 4% increase this year
And not really a 4% increase since annual inflation rate for 2025 is projected to be 3% so most of the additional cost is because of inflation.
 
FINE sit back and let’s all see when or IF we ACTUALLY reach that price point and quit replaying YOUR own personal straw man of your preferred state of misery. It continues to be extraordinarily tiresome. With ALL your diverse favorite points list. Your LAST WORD syndrome should be a clue to YOU. Doggedness is not always a virtue. IN FACT….,,,,,
It’s hilarious that some of you are so averse to criticizing UT that you will defend price gouging so vehemently. I guess I could understand if your salary depends on ticket prices or you are wanting to turn Neyland into a wine and cheese sort of crowd, but otherwise you can’t see the forest for the trees.
 
If anyone wants to complain, I will gladly take your tickets face value. There 25,000 of us wanting to secure season tickets. Either pay the price or release the tickets, it’s that simple
 

Advertisement



Back
Top