It’s kind of a strange one. I’m not really even sure who the FIFA president technically “works for”.
For example, the NFL commissioner is really just a figurehead who represents the collective interests of the owners, and as such, you would NEVER see him proposing something so out of step with what they wanted.
I assume the FIFA president is somewhat different in that his only task is to bring in as much money as possible to FIFA itself. A private equity deal certainly does that, right up to the point that you have countries, or this case, entire confederations simply saying they won’t participate and the value of the WC craters. Seems like a dumb (or probably just arrogant) move to not try to stick a finger in the wind in a less public way and see which way the winds were blowing with the major federations.