UCLA got the deal of the century and every coach angling for a big pay raise probably hates Chip Kelly about now. That 4.6 million in LA is about like 2.8 to 3.2 million in College Station, Knoxville or Gainesville.
One of the big things about cost of living, I saw an article about Peterson's 4+ million dollar salary at Washington. Due to the cost of living in Seattle, his current salary is worth 6.8 million in Knoxville.
You can give him a 3 million dollar a year raise in buying power just be moving him to Knoxville and offering 5 million dollars.