Okay, time to be positive. Here's where this works:
-Recruiting!
-Iowa's offense moves at the pace of Jason Giambi after three pizzas
-Kirk Ferentz is more or less universally hated by his own fan base, so this will be fun
-This is a much more likely win than WVU/L'ville
-Expands your footprint when you're playing in bowl games outside of your own state