Nike, the Vols and Penn St

[VOLnMiami]

What can they sell besides a comparable football program? Our other major sports blow theirs away

Penn State's 10-year partnership with Adidas is reportedly worth around $300 million, encompassing cash, product, and athlete opportunities, though the official financial terms have not been disclosed by either party. This landmark agreement is set to begin in July 2026, replacing a long-standing relationship with Nike.