NFL in talks to take a 10% stake in ESPN

[WillisWG]

https://www.cnbc.com/2025/07/24/nfl-media-espn-equity-ownership-deal.html

The NFL is closing in on a deal to take a minority stake of up to 10% in ESPN, according to people familiar with the matter, potentially tying together two powerhouse brands in sports. The discussions are ongoing, and it’s possible the final deal may arrive at a smaller stake, according to the people. ESPN would own all of NFL Network and NFL RedZone, rather than just a controlling stake, if the deal moves forward as currently constructed, according to the people.

 

[ntxVOL]

But why?

 

[WillisWG]

But why?

ESPN competes with every other media company for NFL rights. Having the league as a formal equity owner would likely protect ESPN’s football rights for as long as that ownership lasts.

ESPN would also gain new content to add to its upcoming direct-to-consumer streaming product, which will cost $29.99 per month.

The league, meanwhile, gains a closer relationship with the largest all-sports media entity in the country.

 

[Batman1948]

Isn't that kinda cornering the market on NFL games? A monopoly maybe

 

[UTwild82]

Isn't that kinda cornering the market on NFL games? A monopoly maybe

This country hasn't bothered with preventing or busting up monopolies in decades.

 

[BruisedOrange]

I don't like it, not one bit. But maybe there's a good side. Maybe the NFL will purchase half of the 20% of ESPN that hates Tennessee.

'Cause the NFL will not be hating on the Vols!

 

[Flogballs]

But why?

Is it anymore advantageous given the protections they get from the Sports Broadcasting Act? If anything id think it would be the opposite, but im clearly no lawyer

 

[SayUWantAreVOLution]

Wasn't ESPN rumored to have cash flow or revenue problems? It seems like The Mouse was shopping for a partner for ESPN a couple of years ago?

The NFL is ridiculously successful. I saw the Green Bay team revenue share from the NFL was $432M. Given 32 teams, I think, that means the NFL is pulling in huge money.

The NFL has cash AND has a big interest in ESPN being a solid sports media company to bid against the other media companies.

It's a good business move, IMO.