If we were talking about Tennessee, it would be "orange is the new crack". Personally, I'm a fan of adopting the slogan.
As for the show, I like it. I don't know where I'd rank it as I've watched countless tv series from start to finish over the years. The last 10 or so years has been some of the best tv ever in my opinion. Movies on the other hand have mostly gone down the crapper. Used to be the other way around. I'd watch 300 movies a year and tv only when it was on tv. Now, I only watch like 25 movies a year and watch shows online daily. And the movies I watch, 90% probably didn't even come out in the year I'm watching. The one movie trend that needs to be killed off right now are super hero movies. I don't even watch them anymore because they're all done the same and it's all crap.