On January 12, 2010, Brown was announced as the offensive coordinator at Texas Tech under new Red Raiders head coach Tommy Tuberville. During the 2010 football season, the Red Raider offense performed well. During his tenure at Texas Tech, Brown perfected his NASCAR spread offense. The offense created by Brown focused on players running to the line immediately after the play and quickly snapping the ball before the defense could get set. The offense requires speed at every position to be run the way Brown envisions it. The focus of the offense was to snap the ball 8 seconds after the previous play. The 2010 Red Raiders ranked 15th in the country in total offense, 6th in passing offense, and 72nd in rushing offense.[1]
For his coaching performance during the 2011 4138 upset victory over the then-ranked #3 Oklahoma Sooners, he was recognized by Rivals.com as National Coordinator of the Week.[2]