They're definitely gifted with genetic advantages (and have put in hard work, too), but I wonder about the reality beneath all of this. I know most people don't care, but when you're using out-and-out presentations of sexual appeal to build an audience which will tolerate being marketed at in exchange for looking at your butt ... I don't know, something about tying that to college kids representing schools is difficult to put together. It's not atypical in today's society, and I don't begrudge the girls making bank, but I wonder where we're headed with all of this.
The whole social media influencer thing is really smoke and mirrors, but there's no denying that there is money to be made. Sometimes short term, others have made it long term.
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