My rant in favor of Adidas uniforms

#26
#26
I prefer Nike and have loved their apparel selection over the past several years, especially the Nike baseball hats and jerseys. That’s why I’m disappointed in this deal as a fan. But looking at it from an AD perspective, I would have signed this deal and not given it a second thought. Screw the fans on this one. I’m trying to find a way to pay my athletes and Adidas has said they are a willing NIL partner. Nike was never going to do that. It’s better to be a flagship program for Adidas than to be just another brand with Nike. It gives us the necessary funding to keep up with this crazy landscape we are in and I appreciate Danny White making the best decision for the athletic programs.
 
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#28
#28
Clad in Big Orange said:
So let me get this straight...

Danny White, who has made all the right decisions thus far in his time at UT and is considered one of the best ADs in the country, made a decision that will certainly result in the downfall of the football program? Ok.... :rolleyes:

This ain't college football circa 2000. It's all about the money with the athletes. If you pay them, they will come.
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I'd argue he's the best AD in the country. I can't think of any other AD I'd take over him.
 
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#32
#32
dduncan4163 said:
Yup, Adidas T Shirts and shorts are far superior to Nike and I will die on that hill.
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I personally don’t have an issue with Adidas, I just prefer the Nike stuff. I will still buy Tennessee apparel but it won’t be nearly as much as I have spent with the Nike merch. I also prefer the baseball stuff so that’s my biggest concern. I hope Adidas has a good hat that can compete with the Nike Aero Bill. Glad I have already purchased pretty much all the current baseball collection of hats 😂
 
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#33
#33
Dobbs 4 Heisman said:
Its very simple. All things equal this will hurt us in recruiting because most people (including athletes) prefer Nike to all other athletic brands. That's why we're mad. Cause we know it'll hurt us in the long run regardless of what short term monetary gains the athletic department makes off this deal with an inferior brand.
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Recruits:
 
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#36
#36
Dobbs 4 Heisman said:
Its very simple. All things equal this will hurt us in recruiting because most people (including athletes) prefer Nike to all other athletic brands. That's why we're mad. Cause we know it'll hurt us in the long run regardless of what short term monetary gains the athletic department makes off this deal with an inferior brand.
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These kids today will wear Wal Mart brand if the NIL money is right.
 
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#39
#39
I actually preferred the adidas uniforms up until those regrettable 2013-2014 ones. Give me classic block numbers, big T on the helmet , two stripes on the pants, maybe stripes on the sleeves if we’re feeling frisky and I’m happy. Those 2004 throwbacks are the best alternate uniform we’ve ever had
 
#41
#41
LieutenantNeyland said:
I’m glad the school is in charge of design which will help but they can’t control the quality of the materials/product. People keep saying that Nebraska, Miami and A&M look fine. Fine is the perfect description of their uniforms. That being said F Nike, it was the right move.
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Texas Tech unis look really good
 
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#42
#42
I don’t know what our official shade is called or what it’s supposed to look like. Don’t think it matters. What matters is how good it looks on TV. The color needs to pop on people’s TV screen
 
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#43
#43
lukeneyland said:
I actually preferred the adidas uniforms up until those regrettable 2013-2014 ones. Give me classic block numbers, big T on the helmet , two stripes on the pants, maybe stripes on the sleeves if we’re feeling frisky and I’m happy. Those 2004 throwbacks are the best alternate uniform we’ve ever had
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You had me until 2004 throwbacks
 
#46
#46
bpalmer28 said:
I don’t know what our official shade is called or what it’s supposed to look like. Don’t think it matters. What matters is how good it looks on TV. The color needs to pop on people’s TV screen
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Lol, what?

giphy.gif


Tennessee Orange, or Pantone 151 C, is the primary color for the university, but white, and later, Smokey — a shade of gray named after our beloved mascot — were added as the two other primary colors to help underscore the boldness of Tennessee Orange.

There are also accent colors in addition to the three primary hues, and they are all named after campus-related people, place and ideologies. From Torch red to Summit blue to Leconte — like the mountain here in East Tennessee — maroon, UT’s accent colors both complement Tennessee Orange and also offer consistency to UT’s look.

brand.utk.edu

Colors - Brand Guidelines

Tennessee Orange is the most recognizable component of our brand and is key in making us stand out from the […]
brand.utk.edu brand.utk.edu
 
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#47
#47
Recruits won't come out and say it, but you can guarantee a good bit of them will say they aren't wearing Adidas. As petty as it may seem, Brand loyalty and style is very alive in this generation.

With that said..... Money talks!
 
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#48
#48
I have both Nike and Adidas in shorts and shoes. I think that I like my Adidas shorts more and I like my Nike shoes better. I find it easier for me to find Nike shoes that I like. With that being said, my Adidas are the shoes that I exercise in and my Nike shoes are my casual, leaving the house, shoes. I do like what Nike has came out with for the past 10 years with UT apparel. I will have to see what Adidas will give us. Thats just me personally and I know that Mr. White is going to do what is best for the athletic department. He was put in that position to make the decision and he has done good for the university as long as he has been here.
 
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#49
#49
Dobbs 4 Heisman said:
Its very simple. All things equal this will hurt us in recruiting because most people (including athletes) prefer Nike to all other athletic brands. That's why we're mad. Cause we know it'll hurt us in the long run regardless of what short term monetary gains the athletic department makes off this deal with an inferior brand.
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First, the Nike brand has been diminishing over the past five years. Second, several brands have mixed endorsements. Third, Nike no longer controls the market. Fourth, Nike is too expensive for most consumers; their revenue is based on a market where many spend 20-30% more (pricing) on apparel and shoes. Fifth, if the logo is your reason for not playing for one team vs. another.........you have bigger issues. College careers are averaging < 3 years. In the NFL, you'll wear what they tell you to wear. Just go out there and play, and don't worry about the brand that you are wearing...jmo

A few major players dominate the sports apparel market, but a competitive environment exists with several smaller, niche brands gaining traction.

  • Market Leaders: Nike, Adidas, and Lululemon are consistently cited as the top players in terms of revenue and brand awareness. Nike, in particular, maintains a dominant position, with its revenue and market capitalization significantly larger than those of its closest competitors.
  • Challenger Brands: Over the past few years, challenger brands such as Lululemon, On, Arc'teryx, and Hoka have been growing at a faster rate than the large incumbents, gaining market share by targeting specific, niche markets and consumer values (e.g., premium athleisure, sustainability).
 
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#50
#50
Dobbs 4 Heisman said:
Its very simple. All things equal this will hurt us in recruiting because most people (including athletes) prefer Nike to all other athletic brands. That's why we're mad. Cause we know it'll hurt us in the long run regardless of what short term monetary gains the athletic department makes off this deal with an inferior brand.
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Long term the game has completely changed. Nike is a big brand but the Jordan apparel is the elite Nike product anyway. Either way its not about what you wear as an elite athlete its what you get paid. Look at Adidas and the list of elite recruits they have signed. This is not the same Adidas from 10-15 years ago, this was a wise decision that Danny obviously researched prior to the final go.
 
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