Marketing Vols to transfers (Adams advice for Pruitt)

#3
#3
Pretty sure we've done this before. Not going to click on an Adams story to see if he mentions it though
 
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#4
#4
Glocker_Alum_2005 said:
Remember seeing Mizzou billboards all along I-70 when driving through MO. Love the idea putting them our SEC rivals hometowns...Tuscaloosa, Athens, et al.
UT Vols: Tennessee football could benefit from a few billboards
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This idea sounds like quite possibly the worst use of advertising money ever. The target audience in most of these towns is literally maybe 1-3 people. Probably not the most cost-effective way to reach 1-3 people.

Putting billboards in South Florida to target high school recruits makes more sense, though, I'm not sure that's particularly cost-effective either.
 
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#6
#6
OK, a lot of you just flat hate John Adams. I get that.

But can you not see when he is writing in blue font?
 
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#7
#7
If only to bug the fans of rival teams.

A Vol planting a Power T flag into the outline of that state. With the caption. "This is Big Orange Country

BOC all the way!

Or Freak's avatar with the same caption.

Props to Freak's avatar.
 
#8
#8
Maybe a full page, full color ad in football magazines of that bar chart of more NFL players who played in the Super Bowl than any other SEC school ever.

That should speak their language:

SEC= Top football conference
NFL= Most money to play pro at highest level
Super Bowl= World Championship with biggest audience

Naturally, each of those is the best of the best in terms of most money, fame, exposure, and opportunity to be set for life.

Only the University of Tennessee has proven to be the path with the statistically verified best probability to get you there than any other school in the entire SEC.

(There's no point in saying Miami because they aren't even in the top conference)
 
#10
#10
Then again, more probably watch videos on YouTube than read physical magazines, so a good retargeting campaign that shows an ad before and/or during each video they watch. For that matter, Facebook and Instagram too.
 
#11
#11
I'd prefer the serial-signage technique to a billboard, as in the old rhyming Burma Shave signs that used to dot the landscape along some of America's, and the world's, most travelled highways (except oddly enough in Burma).

As in this example:

Burma Shave.png

Even non-Vol fans might get a laugh out of a good limerick.
 
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#13
#13
DiderotsGhost said:
This idea sounds like quite possibly the worst use of advertising money ever. The target audience in most of these towns is literally maybe 1-3 people. Probably not the most cost-effective way to reach 1-3 people.

Putting billboards in South Florida to target high school recruits makes more sense, though, I'm not sure that's particularly cost-effective either.
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Yea, just give them the cash!:blink:
 
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#19
#19
#22
#22
Glocker_Alum_2005 said:
Remember seeing Mizzou billboards all along I-70 when driving through MO. Love the idea putting them our SEC rivals hometowns...Tuscaloosa, Athens, et al.
UT Vols: Tennessee football could benefit from a few billboards
Click to expand...

I remember seeing those billboards East of Columbia MO prior to Mizzou joining the SEC. I liked them and though they were great...but I also thought that they were for ticket sales. (and still do!)

Instead of Billboards, we need illuminated neon lights with the shape of the state (Georgia, Florida, AL, Tex, Ohio, etc.) with Orange and a white Power T across it. I would put them within a 1/2 mile of state lines for major roads.
 
#24
#24
lowes and home depot sell building materials. a big orange barn with huge T would really stand out against all that greenery in colorado. make that happen volinhuntland....:thumbsup:
 
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