Looks like no gameday for Cal/Tenn Game

#176
#176
hatvol96 said:
Everyone keeps talking about ESPN "making a buck" off of this. I would like someone to explain how this move is going to add one cent of ad revenue to Gameday.
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you know, i actually would be interested though to hear what someone in the TV industry thinks about that and if there is actually any validity to it....

VIA.....you may have posted already about this......your thoughts?
 
#179
#179
hatvol96 said:
I'm quite confident that the ratings bump will be totally insignificant.
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Maybe, but it strikes me that an hour of publicity for an otherwise meaningless blowout (that probably wouldn't even be on espn if it wasn't for the travesty) certainly can't hurt the ratings. Where as having it in berkeley would likely have zero effect on the tenn/cal ratings.
 
#180
#180
I would imagine ESPN AEs are upselling that VT Gameday. I would imagine they are anticipating a little bigger viewership.

I know when the Today Show was slated to have Paris Hilton's first interview post-jail, the other AE here and myself started calling clients to upsell that specific program for that day - for higher rate.
 
#181
#181
VolinArizona said:
I would imagine ESPN AEs are upselling that VT Gameday. I would imagine they are anticipating a little bigger viewership.

I know when the Today Show was slated to have Paris Hilton's first interview post-jail, the other AE here and myself started calling clients to upsell that specific program for that day - for higher rate.
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:thumbsup: thanks.......
 
#182
#182
VolinArizona said:
I would imagine ESPN AEs are upselling that VT Gameday. I would imagine they are anticipating a little bigger viewership.

I know when the Today Show was slated to have Paris Hilton's first interview post-jail, the other AE here and myself started calling clients to upsell that specific program for that day - for higher rate.
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I can see a small bump in viewership. However, Gameday is a niche program. I seriously doubt the casual sports fan is going to tune in to the show to salute Va. Tech. How many hardcore college football fans are there that don't already watch the show? I just don't see any extra pull.
 
#183
#183
hatvol96 said:
I can see a small bump in viewership. However, Gameday is a niche program. I seriously doubt the casual sports fan is going to tune in to the show to salute Va. Tech. How many hardcore college football fans are there that don't already watch the show? I just don't see any extra pull.
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i would agree with you that the answer is probably none.

the extra pull.....i don't know, just reasoning that since the premise is a bit different than normal, and that could draw some more viewers that may not normally watch.........now how much more, dunno....

but based on VIA's post, i'd expect that they are probably following a similar program for the adv. dolllars brought in for this particular program....
 
#184
#184
jakez4ut said:
i would agree with you that the answer is probably none.

the extra pull.....i don't know, just reasoning that since the premise is a bit different than normal, and that could draw some more viewers that may not normally watch.........now how much more, dunno....

but based on VIA's post, i'd expect that they are probably following a similar program for the adv. dolllars brought in for this particular program....
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I agree, I'm just not sure advertisers will buy into the premise.
 
#185
#185
hatvol96 said:
I agree, I'm just not sure advertisers will buy into the premise.
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yeah, and even if they don't/didn't, it won't cost ESPN anything, and if they do show an increase in ratings, that can do nothing but help for future business levels and rates....:thumbsup:
 
#186
#186
hatvol96 said:
I agree, I'm just not sure advertisers will buy into the premise.
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This is very true. Also, I work at a local affiliate of NBC, which is a different beast than cable network advertising.

At a local station, you're very very very rarely sold out on ANY program (always close, around 95%, which is optimum). However, I would imagine at ESPN, they have their advertisers already set up, probably on an entire season package. Thus, I can't say for sure if there are open slots to upsell, anyway.

I can say without a doubt ESPN will try to get more revenue from the VT Gameday, maybe from more sponsors OR, they could increase break times, which is commonplace for special programs.
 
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