SMU, TCU both trending up in viewership and followership. SEC racing against B1G for more TV revenue while the lower conferences are hiring entertainment execs to run their conferences. The idea is to get as many eyes on the product as possible and those teams help achieve that goal. I think it's also a matter of how much weight (aka booster money) a program can handle -- Houston is already well on that trajectory. SMU/TTU/TCU have similar weight.
SMU is a joke just stop.
