"No, Michael Vick, you can't keep Smokey for the weekend!"
"Hokie Stoned" (with cartoon of Vols player running over VT player in "stone" uniform)
Or to get away from poking fun, and instead acknowledge the neighborly nature of the game, a drawing of Interstate 81 running through the hills, with one 360-degree oval in it at about the middle, labeled Bristol. Like the speedway is actually a part of the interstate connecting the campuses.
EDIT: Something like this, but with much better artistry than my poor attempt.