I agree with much of this, HOWEVER, this lack of "want to" is supposed to have been weeded out before hitting the collegiate ranks, especially the SEC level. Not every big kid wants to play football, seen it about a million times. I had a youngster in one of our youth leagues whose father was a big guy, 6'3" type, looked like Hillbiily Jim bib overalls and all, former all city football player in one of the top ten cities in Tennessee. His son was a big youngster and had zero interest in sports, none of them, not baseball, basketball, or football. He was pushed in to it by his parents, youth coaches, and even some private school interest just due to his size but the young man had no interest in sports whatsoever. To this day, he's not a fan and doesn't care at all about sports. You can't make kids want to love a game if it's not in them. If Richmond has stuck it out this far there's something about playing football he likes or he wouldn't take the abuse, but he may just not be willing to pay the price to get anywhere close to his potential.