$ for Athletes

[DeerPark12]

LSU going 25 to 30 million next season can't see any of the stronger SEC schools letting them get the upper hand. So I would suggest that is the new number for football. Mens basketball less than half of that and womens I think will go around 3 million settle money and other funds donations etc.

That number that Kiffin was "guaranteed" by LSU for roster building includes 3rd-party NIL. It'll be interesting to see if they can back it up with deals that pass NILGo.

 

[RetroVol]

No, the adidas money that is referenced for NIL is outside of the school revenue share. It will go directly to athletes as 3rd-party NIL deals. What Tennessee did was secure a guaranteed annual spend from adidas to be paid as NIL deals. And adidas can get those through NILGo because they have dozens of existing deals that set the appropriate market.

Thanks! I've started to figure that out. It's wild and crazy out there

 

[chuckiepoo]

Thanks! I've started to figure that out. It's wild and crazy out there

 

[Volfan2012]

That number that Kiffin was "guaranteed" by LSU for roster building includes 3rd-party NIL. It'll be interesting to see if they can back it up with deals that pass NILGo.

Going to be interesting to see if NIL Go can even survive legal challenges. If so I suspect that it is going to be tough for them to come up with that amount of money for him. If all the schools sign a proposed agreement then I don't see him getting that much money. Already some in Congress are saying that NIL Go restricts earnings and there are some states with laws against that. Long way from settled. NCAA is going to use it at this time. Going to either have some enforcement that is legal or there will be no enforcement at all.

 

[Volfan2012]

No, the adidas money that is referenced for NIL is outside of the school revenue share. It will go directly to athletes as 3rd-party NIL deals. What Tennessee did was secure a guaranteed annual spend from adidas to be paid as NIL deals. And adidas can get those through NILGo because they have dozens of existing deals that set the appropriate market.

Does anybody know how much the Adidas deal was worth has been reported as ten million a year up to 20 million a year.

 

[RetroVol]

This article was linked in another thread, but it's really good on the overall picture, so thought I'd bring it over to this one:

What's the next 'arms race' in college sports? Finding ways to legally exceed new rev-share cap​

 

[Volfan2012]

This article was linked in another thread, but it's really good on the overall picture, so thought I'd bring it over to this one:

What's the next 'arms race' in college sports? Finding ways to legally exceed new rev-share cap​

The part of that determining the value of a deal a player can accept seems to be the weakest part of NIL go. I can see them being taken to court for rejecting player deals that look like to much money for their service rendered or name and likeness of any particular player. So many work arounds for schools that want to cheat NCAA probably should just let it go, and let the arms race begin, or be the way schools, collectives, and companies come to their senses about payments.

 

[creekdipper]

#BFL

Benjamins For Life

 

[DeerPark12]

Does anybody know how much the Adidas deal was worth has been reported as ten million a year up to 20 million a year.

Numbers have not been made public.

Average annual value is about $11 million a year in total, $8 million in cash and product directly to UT and around $3 million a year in NIL and influencer marketing deals that adidas will provide to student-athletes at Tennessee.

Despite some reports from up north, Tennessee's deal is larger in all facets than the one signed by Penn State a couple of months later.

 

[stllvf]

Not totally relevant as the quote came from TCU won their conference after spending $25 million getting 22 players in the portal. "if you are going to buy a team, buy the very best/ quote from a player. And TCU has that approach in women's basketball. why recruit high schoolers.