If you want the fans to buy a better burger, you must build a better burger. Ain't happening and nobody in the SEC is going to leave for a turd burger jr, when the turd burger they have is a money printing machine. And BTW, how do you think you'd like some of that ACC officiating on the road in basketball? And it's also the same as it ever was. The teams pulling in the bucks have always gotten the calls. Iows, you don't take the ball out of Jordan's hands with a game on the line because he took an extra half step.Yes and the reason is fan support. What happens when the fans stop buying your turd burgers? The game is beginning to lack credibility in the SEC.